How to Build a Successful Insurance App in 7 Steps?

How to Build a Successful Insurance App in 7 Steps?

Are you running an insurance agency? Having a mobile application for your insurance agency plays a very important role to make your agency successful. Nowadays, the mobile app has the same kind of societal pressure as having a website did at the turn of the century.

If you have a mobile-responsive website for your agency, you might be tweeting, updating, and posting-up a storm on social media, running Google Adwords, and you have listed your insurance brand with some of the quote-comparing aggregator websites for the extra leads. But now you should have a mobile application as well.

You might be worried to develop a mobile insurance app that people wanted to download to their phone. As per the Distimo, a research firm, only 2% of the top 250 publishers for iPhone apps in the U.S.

App store are newcomers in 2013. In the last three years, the numbers are not improved much and across every single OS app market, the death jangles of a thousand start-ups can still be haunting the Internet.

However, you can deliver a great value to your current clients and let them access your insurance services a lot easily. Below are some of the steps to develop a high-end and successful insurance application, so go through the following steps.

Seven Steps to Develop a Successful Insurance Mobile Application


Begin with the Problem


If you have decided to develop an application for your insurance agency, it is essential that you start with the problem that your customers might be facing. You can research about the genuine problem that your target audience have and then you should how you can solve the problem through a mobile application.

In any case, if you are not finding any genuine problem that your customers might be facing, it’s time to research market very closely and get in touch with your customers so that you understand their problem.


Do Some Market Research


Considering the size and engagement of your social audience, it is a wonderful place from where you can start. What you should do is ask your existing clients, where they think you could improve, what issues they have with your services and what they wanted to see in your application.

You should make yourself ready for some of the harsh criticism and if possible you may get some inappropriate racial remarks. In case, if you have not got any updates from your existing clients, you should try to look through the Top Apps Chart and go through Apple’s cheat sheet that shows the top-paid, top-free and top-grossing applications. Now, get an idea that what’s working in the insurance industry and what’s not.

Adding Major Features Only


Once you get an idea of your application and you have researched the insurance market, it’s time to make a list of features that you are going to add. Make sure that you do not add a lot of features in the app as it is not a website, you should go with major features.

You should focus on one or two useful uses of your app rather than cram a complete pile of normal features into your application. You can think about the popular and successful applications that are only focusing on delivering one function.

For instance, Uber has enabled urban travelers to instantly and reasonably book a cab. Like this, WhatsApp enables users to communicate cheaply with data.

No matter whether you are developing your application wireframe in Balsamig or Microsoft Paint, you should have one or two major system streams.

Hire an Experienced Team


After deciding the features that you want to add in your application, it’s an ideal time to find a reliable, experienced and friendly team of mobile app developers, who has the capability to take your Paint-created wireframe and transform it into a wonderfully running application.

Before hiring any team of developer and designer for your app, ensure that they have proficiency in their respective field. You can check their portfolio and get an idea about their past completed projects. You should go with such designer, who can create an exceptional interface and a developer, who can write amazing code and then convert it into a successful running app.


Apart from this, you can get in touch a leading mobile app development company with a great track record for custom design and development. The company will tell you about the projects that handled by it and proficiency that the team has.

Get Legit


Being a leading insurance company, you have the main benefit of accessing legal experts within your team. You can easily enlist industry professionals, who are in control with the latest marketing regulations, and who also have the capability to draft a watertight NDA for when you do need to hand over the source code, designs or other ill-famed paint-plan to get take the next step in development.

Now, you can also develop your own developer account on iTunes or on Google Play store. You can ask your android or iPhone app development agency to do it for you. You will also require a secure payment gateway, which you wanted to use in your app.

Make It Free


As you know that there is no requirement for you to charge an application which you have developed for your existing clients. You can be liberal with your tech, app features and the information that you have delivered. We all are living in the age of digital correspondence, and equally, near-obsessive frugality.

As per the Diego Meller, a co-founder of Livra (the leading online survey company in Latin America) says about the causal app-shopper. There is a huge different between $0.00 and $0.99.”

As an insurance company, the main aim of your application must be improving the user experience of your existing clients, allow them to save some of the money on their premiums and make it easy for them to access your services.

Hold Small Scale


Do you know that there is no need of million downloads to develop a successful mobile insurance application? Even one single insurance company will not be able to handle that many clients.

Rather than this, you can focus is to deliver outstanding quality services and streamlined processes, enhance your clients’ lives, make them feel important and give them reasons to stay connected with you. An easy-to-use application is all important than any full of features app.

So, these are the seven steps of developing a successful insurance application for your insurance agency. If you are finding it complex by your own, you can hire a mobile app development company that has a professional team of mobile app developers.

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